Marketing Strategy


Lake Tahoe Luxury Real Estate Marketing

Why list with Dan Spano when selling your Lake Tahoe Luxury Home?
Insight. Integrity. Experience. As a Managing Broker specializing in Lake Tahoe luxury real estate marketing, Dan Spano consistently represents the most discriminating buyers and sellers. When you list your home with Dan Spano you can remain confident that your property will be presented to the marketplace with the utmost of quality, care and integrity. Dan finds great satisfaction in helping his clients receive the most amount of money in the shortest amount of time. Its not about the transactions, its about the people, his favorite part of the business.

Lake Tahoe Luxury Real Estate Marketing
  • Personalized Luxury Specialist: Dan Spano embodies an ethical, honest, and trustworthy approach to real estate as your Lake Tahoe luxury consultant  — not just a salesman.

  • Team Approach: Assisted by an experienced professional team including Marketing Specialists, renowned photographers, cutting-edge videographers including drone specialists, Transaction Coordinators, and website developers deploying the latest technology and search engine optimization tactics.

  • Global Exposure: Dan’s portfolio of Lake Tahoe luxury listings receive global exposure through the Sotheby’s Network of 600 offices in 45 countries worldwide.

  • Digital Marketing Experts:  Did you know that over 95% of Lake Tahoe luxury home buyers begin their search online? When you list your luxury home with Dan Spano, his knowledgeable team get to work to aggressively market on all regional MLS platforms, as well as over 50 high-traffic real estate websites, including: Trulia, Zillow,,, CNNMoney,, as well as many others. In addition, we maintain a strong presence on influential Social Media websites including Facebook, YouTube, Google+, Twitter, Pinterest, and LinkedIn.

  • Print Advertising Tactics: While a large majority of luxury home buyers are searching online, Dan Spano and his team targets a variety of local, national and international print publications covering all angles to reach that distinctive luxury buyer.

  • Direct Marketing: Using proprietary mailing lists, and proven direct marketing tactics, we target prospective luxury buyers to gain immediate exposure for your property. We create eye-catching, high-quality collateral including custom, Just Listed, Status Change and Just Sold promotional materials.

Sellers Guide

Your guide to get started when listing your home.

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Buyers Guide

Some valuable info to help you find your Lake Tahoe dream home.

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